Furthermore, start analysis on building your own community off your corporate website for customers, advocates, and lifestyle communities. Instead, conduct socialgraphics to find out where your customers are, then invest in other networks. With power diminishing, brands shouldn’t place all their bets in just a few social networks. Spread Bets, Bring Community Closer To You. Like much of his other material, this is essential reading, so I won’t summarize it here, except to pick up one specific recommendation he makes: This has led to at least two protests – you can either refuse to log in to Facebook on June 6th, or if you are really annoyed, delete your user id completely on May 31st.Īs usual, Jeremiah Owyang has something useful to say on this subject, and has approached it from the point of view of companies/brands. I feel it is best summed up by Andrew Brown who notes that we are not Facebook’s customers, we are their product. The root of the problem is their cavalier attitude to privacy – they are constantly changing privacy functionality, with the default to allow public access and users needing to explicitly change settings to retain privacy. They are approaching 500 million registered users, but recent behaviour suggests that the backlash has well and truly begun. There’s a lot of truth in that, but I would suggest that everyone hates too much success and the inevitable arrogance it brings – we Brits just have a much lower tolerance level. It’s often said that the British hate success. The internet seems divided on whether this is a quote from Chinese military strategist Sun-Tzu in 400BC, or Michael Corleone in The Godfather II in 1974, but anyway, the importance of this is becoming more and more apparent in the context of the growing Facebook backlash. Keep your friends close, keep your enemies closer
#Keep your enemies close professional#
If your don’t provide a place for your customers to express their opinion, the internet provides many, many other places which they will do it anyway, probably far less constructively.īut that quote is perhaps not suitable as the title for a professional blog, so another that applies equally is: It’s probably better to have him inside the tent pissing out, than outside the tent pissing in
One of my favourite quotes to describe the objectives of Social CRM comes from Lyndon Johnson, who famously said of J Edgar Hoover
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